GenZ's had grown from a showroom into a youth-driven fashion destination — 300,000+ customers, 25 governorates, 20+ events — but its look hadn't kept up. It needed one identity that could speak to Gen Z online, guide the team across branches and social media, and still feel proudly Egyptian.
GENZ'S BRANDING
New brand identity for a multi-brand Egyptian fashion showroom.
- Year
- 2026
- Discipline
- Brand identity
- Client
- GenZ's
- Tools
- Illustrator, Photoshop
A brand built for a generation
GenZ's is a multi-brand fashion showroom that supports Egyptian designers and connects them with a new generation of fashion-forward customers. The new identity had to feel as loud, young and local as the community behind it — and work everywhere from social feeds to in-store screens and shopping bags.
In the real world
The challenge
The idea
A bold, playful system built on deep green: a condensed headline face (Monigue) with Arabic support from Firjar, hand-drawn stickers and a repeating logo pattern, plus clear rules for colour ratios, layouts, social posts and in-store display screens.
Colour — click to copy
Typography
Headlines Aa Monigue ABCDEFGHIJKLM abcdefghijklm 0123456789
Body & Arabic Aa LT Superior ABCDEFGHIJKLM abcdefghijklm 0123456789
Arabic headlines Aa Firjar ABCDEFGHIJKLM abcdefghijklm 0123456789
300K+Customers connected
600K+Products sold
25Governorates reached
20+Events